P. Radhika

P. Radhika |Clyto Access

Prof. Jayashankar Telangana State Agricultural University, India

Speaker

Expertise:

Biography: P. Radhika is currently working as Associate Professor in School of Agribusiness Management, Prof. Jayashankar Telangana State Agricultural University, Rajendranagar, Hyderabad, India.

Presentation:

Title: Market Analysis of NPM Millets and Pulses in Hyderabad District of Telangana State

Abstract: NPM pulses and millets have no pesticide residue and are considered as nutritious providing many health benefits. Non-Pesticidal Management (NPM) provides a set of natural alternatives to chemical pesticides therefore reducing the cost of cultivation for the farmers. The paper focuses on the awareness, perception, acceptance of NPM millets and pulses among consumers. It also tries to throw light on the retailer preferences of stocking NPM millets and pulses apart from the retailers stocking pattern of non-NPM millets and pulses. Lack of awareness about NPM millets and pulses is a major hindrance in marketing of NPM millets and pulses. The retailers were of the view that comparatively high price of NPM millets and pulses could be major problem in increasing the sales of NPM millets and pulses.

Related Conferences :

Agriculture and Crop Science Conference - Series 2